At the end of 2022, with the liberalization of the domestic epidemic prevention and control policy, the tourism market began to regain new life. From December 26th to 27th, the “2022 Global Travel News Summit & Digital Tourism Exhibition” was held at the Shanghai International Conference Center, which attracted many domestic and foreign leading tourism companies to participate in teams, involving OTA, hotels, airlines, travel agencies, and scenic spots. Destinations, tourism technology and other areas of cultural tourism segments. The “2022 Global Brigade News Summit & Digital Tourism Exhibition” consists of the Global Brigade Summit, the accommodation industry summit, and the Digital Summit & Dajiu Summit. New ideas. The conference attracted 800 offline audiences. At the same time, the summit for the first time adopted an online live broadcast method to interact with tourism. The two -day live broadcast volume exceeded 17,000, and the maximum number of launch at the same time was nearly 2,000. Li Chao, CEO of Global Brigade News, gave a opening speech on the theme of “Joggusing and going to the Spring of Tourism in Tourism”. He took the lead in summarizing the recovery path of the global tourism industry and looked forward to the opportunities and challenges of recovery in the two major markets of leisure tourism and business tourism.
At the end of the speech, Li Chao said: “Today’s tourism is at the time of Nirvana’s rebirth, but I believe that as long as we have love in our hearts, there is light in our eyes, and the tourism industry will never fall. Let us join hands together. Start again, go to spring that belongs to the tourism industry! “
01 Wonderful Views of the Industry Big Coffee
On December 26, at the 2022 Global Brigade News Summit, leaders at home and abroad analyzed the development trend of the global tourism industry. Booking Holdings Group CEO and President Glenn D. Fogel analyzed the latest trend of the global tourism industry. He believes that short -term rental will not completely replace the hotel. While the epidemic development group’s short -term rental business will develop rapidly, the recovery of the hotel business is also very strong. In addition to continuing to maintain the strength of the accommodation business, the Booking Group also achieves the vision of one -stop tourism service platform through mergers and acquisitions under the epidemic. Glenn Fogel said: “After there is really a place in the vertical fields of various tourism, the next step will be performed, and the reservation and payment system will be opened to achieve real journey interconnection.” And the adjustment of China’s optimization of epidemic prevention and control policies, Glennn Fogel is also looking forward to the future outbound tour of China. He believes that China, as the largest population in the world, has no tourism needs of any country in the next 20 years to catch up with China.
Liang Jianzhang, the founder and chairman of the board of directors of Cheng, talked in the connection dialogue that it is now the best time for Chinese tourism companies to go to sea. With the maturity of remote communication technology, the establishment and management of talent organizations in the global market is more convenient, and the linkage of domestic and foreign tourism companies is becoming stronger and stronger. Liang Jianzhang pointed out that “if high -end brands are global, they will have a stronger network effect. For example, most of the best hotels in the Middle East are international brands. If there is no international competitiveness internationally, it may lose the highest -end and most profitable market. The growth of this part “
Pulling the observation perspective back to the domestic market, Zhuang Zhuoran, vice president of Alibaba Group and president of Flying Pig, pointed out in the conversation: “The platform must meet user needs, the supply quality is higher than the supply, and the performance ability is higher than the transaction capacity. This path is to build a platform capabilities and form a certain supply chain width, and at least need to pay the “ten -year” level of effort. Why do you pay for products, instead of simply regarding users as traffic, compete on homogeneous roads without differences.
He Xiao, general manager of Meituan Accommodation Division, shared her expectations for the domestic tourism recovery in 2023 in the keynote speech. She believes that the overall recovery of the country can be divided into three stages: the first stage, from the New Year’s Day to the Spring Festival, is the emotional restoration period; the second stage is from the Spring Festival to the “May Day” period, the scene repair period, the most here, the most here The important recovery is just needed, mainly the recovery of the business tour scene; the third stage is “May 1st” to “Eleven”, and the comprehensive recovery period.
Bai Zhiwei, the chief marketing officer of Tongcheng Travel, emphasized in the keynote speech that in the past few years, some structural changes have been changed by factors such as epidemics: first, the proportion of short -sized reservations has risen significantly; second, people are people. The change of booking channels has formed a trend, and people are becoming more and more accustomed to scanning with WeChat and instant reservations, which has driven the increase in the proportion of WeChat mini -program reservations; third, the proportion of map reservations based on POI information such as map categories has increased significantly; Fourth, video applications have become more and more effective for consumers ‘grass transformation. Everyone starts to obtain users through platforms such as Douyin and video numbers to complete users’ grass; the last trend is a new new trend. The emergence of a generation of travel users -for example, young people travel together because of a concert, an e -sports competition, and a theme event.
In the development of the digitalization of the industry, He Pei, vice president of Tencent Cultural Tourism, pointed out in a keynote speech that the context of the current travel industry has gone through the drama of the times, and the rapid development of digital technology is accelerating the integration of virtual and reality, bringing a new way of connection to the cultural tourism industry to bring a new way of connection. It also brings a new immersive experience to consumers. At present, enterprises have played an important role in pursuing digital transformation and upgrading, creative transformation of cultural tourism resources, and digitalization methods in innovative products, ensuring service quality, and helping social development. Han Qi, a partner and vice president of Yibao Payment, pointed out in a keynote speech that the cultural tourism market faces two huge challenges in the process of finding digitalization. First, a large number of large brands or group companies have accumulated a large number of different systems in the long -term development of enterprises. The system left over the system, the second is the island of information and data. With the development of the enterprise business and the rich sales channels, the data flow of many online sales channels and offline sales channels of enterprises has not yet been opened. Enterprise digital exploration progress.
Lao Yan, chairman of Kairui Management Consulting (Xiamen) Co., Ltd., pointed out in a keynote speech: “my country’s air -rail transportation products are still in the development stage. In terms of information sharing, it is only the sharing of high -speed rail and civil aviation data. It has not reached the sharing of all -travel chain, and it only connects the open space process. The process re -construction of the comprehensive traffic travel can fundamentally improve the convenience of passenger travel.
Specifically, at the development trend of the market market, at the sub -forum accommodation industry summit on December 27, Sun Jian, the general manager of the first tour of the first brigade, pointed out in the dialogue that “For the hotel industry, the current market environment is gradually improving, tourism travels The business environment, leisure tourism environment, and even domestic and foreign tourism markets are returning. Welcome to one of the most basic tasks of this society’s upcoming normal business environment. “
02 2022 DTA Digital Travel Award
The “2022 DTA Digital Travel Award” held on December 20 has a total of 15 cases in the finals this year. After fierce competition, the 2022 DTA Innovation Marketing Award “Golden Award” fell in the Xinjiang International Travel [Xinjiang International Travel: Winning the video number series WeChat full ecology, creating a new paradigm of live broadcast]. As a place where there is no source of customers, dozens of employees of Xinjiang National Travelored use new media live link fans, accumulate private domains, and transform traffic, and also achieve good results. Essence Finding a line of opportunity when struggling, being able to do business, can usher in the recovery of the entire tourism industry in 2023, is the top innovation representative of the current tourism industry. The [Douyin Life Service-Platform IP-City City City] of Douyin Living Service is exposed over 20 billion times in 7 cities. Performance award. The “Best Creative Award” of the 2022 DTA Innovation Marketing Award was obtained by the [Hidden Luxury Yingjing Creation of the World -Class Astronomy Theme Hotel “by Beijing Hidden Luxury Yiyi Hotel Management Co., Ltd.. In terms of the 2022 DTA Product Innovation Award, the [Changan Twelve hours] of Xi’an Tang Shilichen Cultural Tourism Development Co., Ltd., through the offline scene of the explosive film and television IP, created a “Changan Universe” that is parallel to the real world. Even since its opening, even if the epidemic is affected by the epidemic, it still gets more than one million traffic. The hopes were returned and won the 2022 DTA Product Innovation Award “Gold Award”. The same impression of the jury was impressed by the [Full Process Guest Experience Management Management] of Shanghai Huacu Information Technology Co., Ltd., which was acknowledged by the hotel customer’s complaint, won the 2022 DTA Product Innovation Award “Silver Award”.
